The Journal
Market intelligence for Edmonton buyers.
Honest perspective on the Edmonton region — pricing, builders, neighbourhoods and the trends that matter.
Market Insights · 6 min read
Edmonton Market Outlook: What Buyers Should Expect This Quarter
Inventory, interest rates, and the segments seeing the strongest demand right now.
February 12, 2025
First-Time Buyers · 8 min read
A First-Time Buyer's Roadmap to Buying in Edmonton
Pre-approval, deposit, conditions, possession — your step-by-step guide.
January 28, 2025
New Construction · 7 min read
New Construction vs. Resale: Which Path Fits You?
A side-by-side comparison covering price, customization, warranties and timing.
January 14, 2025
Luxury · 5 min read
Luxury Home Trends: What's Resonating in the Edmonton Market
From wellness wings to passive-house construction, the features moving the needle in 2025.
December 20, 2024
New Construction · 6 min read
Edmonton Builders Compared: How to Evaluate Quality
A REALTOR's framework for vetting builder reputation, warranty performance and architecture.
December 4, 2024
Investing · 5 min read
Where Smart Investors Are Looking in 2025
Cap rates, rental demand and the neighbourhoods delivering reliable returns.
November 22, 2024
Free Home Valuation
Find out what your Edmonton home is worth — in 24 hours.
Victor will personally pull recent comparable sales in your neighbourhood and send a no-obligation, professional valuation — not an automated estimate.
- ✓Hand-reviewed by a licensed Edmonton REALTOR®
- ✓Comparable sales from the last 90 days
- ✓Honest range — high, low, and most likely sale price
- ✓Zero obligation. Zero spam. Unsubscribe anytime.